Leading creative people is not like leading everyone else. Nor am I suggesting that there are only two categories, creative and non-creative. Very often, people will try to automate the creative process, as if it were a sausage factory. First, we produce the x. Next, the y. Then, we take the outputs of x and y and make a z.
If we are writing for a gossip magazine – requiring minimal brain function – this way of doing things probably works. Check out Robert F. Brands piece here for more on leading creative people. Finally, don’t be That Guy. And if you don’t know what I mean, you are probably That Guy.
- Creativity (liftupavoice.wordpress.com)
- The Story Beneath: Discovering the Creativity World (collectingyourself.wordpress.com)
- BadDog: Creative Process (ibelieveinadv.com)
- The iCrossing Live Media Studio: The Perfect Home for a Brand Storyteller & Strategist (greatfinds.icrossing.com)